Monthly Archives: April 2017

It’s Time To Change The Conversation Around Marketing

We printed posters and stickers. The major activities were the inter-office competitions like Quiz and Dumb Charade, culminating in a gala entertainment program in Hyderabad. At that time the company strength was still only around 5000.

That “millions” is misleading. Groupon, for instance, has about 60 million consumers signed up but that’s nationally. The offers (and the businesses that make them through the social buying sites) are mostly local: restaurants, spas, etc. I received three offers: 50% off Asian Fare at Soo Woo, 60% off at Women’s Film & Art Festival and 70% off Botox (Ouch!).

But global visibility also happens through unexpected quarters. Mid 1999, the head of our subsidiary, Satyam Infoway requested me to handle the PR for their ADS listing on Nasdaq. This gave me a major opportunity to work at a global level and also to deal with the big guns in the financial sector-Merrill Lynch, Citibank, Deutsche Bank, and KPMG and, of course, the top management at NASDAQ.

These jobs do not need much skill. Minimum type speed, basic internet knowledge and minimum written and communication skill is enough for these jobs. You will be given work on contract basis. You can do at the comfort of your home. Data management companies will pay you on hourly basis. You can collect money after completing the assignment. to per hour is possible with these works. This is an excellent opportunity for anyone seeking for some extra money in spare time.

Some logo designers charge one flat fee for a logo with no questions asked. Can you imagine Coca-Cola purchasing a logo design for ? What a deal! Or how about Bob’s bait shop paying 0 for a logo. There goes the budget! All companies are not equal in size, budget and usage. All designs are not equal. Does a swoosh take the same amount of time and effort as creating a detailed motorcycle?

However, much more powerful than that is a form of hypnosis that’s banned by the law from being used by advertising agencies, in business and on most radio and tv stations.

If you have a pulse of the feelings your valued consumers, you cannot commit a mistake designing the label. To change a label for the product is also risky if your product is doing above average. People seek change in the product itself with a changed label. If they feel the change to be appreciable, it boosts the consumption and if they don’t, the excitement to take your product is diminished.

You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it.