Monthly Archives: July 2017

The Working Of An Advertising Agency

Check out all of your options: Facebook deals, Groupon, Google deals, Foursquare specials. Add information about your deal to your website, customized menu covers (think – Foursquare icon on the front page), and also to any printed advertising you do.

I found that the Bangalore based advertising and PR agency handling the Satyam account was not really contributing much though they charged a high fee. We sacked them and through a professional selection process appointed one of the top advertising agencies in the country to handle our paid communication business. The first collaboration effort was to bring out the corporate identity manual, called the Satyam Covenant.This was to make sure that all corporate branding effort across the world would be cohesive.

On the other hand, if you need an additional presentation of logos due to a complete change in direction on the companies part, there should be an extra fee. An example would be asking for a yellow duck logo design and changing your mind to a red dog design once the logos are presented to you.

Now, back to the writing part. The thing Google (and other search engines) values most is your title. That’s the text at the very top of your page (possibly invisible), the text that is bookmarked and also appears in blue on a search engine results page. Therefore, you’ll want to incorporate your main keywords into this title, and place them first–even before your company name. Unless your company name is Coke or McDonald’s. Or some other well-known brand.

We made releases on practically any activity of the company. New client wins, office inaugurations, technology innovation, senior management recruits, visits by VIPs. Stories and pictures of the animals in our menagerie in our technology center.In fact; we made a song and dance about the increase in the deer population at our center. Implying that they were well fed and happy. All good human interest stories that added to our brand image.

First, that it was not that hard to hypnotize people without them knowing and second, there were a lot more situations where being able to hypnotize people could really work to my advantage. Making money doing this kind of stuff had already crossed my mind.

You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it.