Based on this campaign I received invitations to several advertising and marketing conferences to speak on the effectiveness of internal communication programs. In fact, when the campaign broke Raju told me that he never expected that there were so many things possible in communications.
The standard logo design rates are based on two major components, company size and application or distribution size. The majority of logo designs created over the internet are created for small companies and individuals with limited application and distribution uses. Fortune 500 companies normally pay much higher logo design rates and use advertising agencies.
You also have to think about your current customers. Will a loyal customer paying the regular price get irritated when newcomers pay half that? Maybe and maybe alienating your current customer base isn’t worth it.
When a subsidiary, Satyam Enterprise Solutions merged with the parent company the share swap ratio of 1:1 came in to a lot of criticism and there were rumors of some underhand deal. The media was after me for a clarification, which obviously was beyond my scope to reply and I had to discuss the subject with Raju and the CFO. Unfortunately,the management decided to ride out the storm.
Finally, I showed him the crucial slide. Through the months of interaction with Raju one thought that hit me was that he rarely got in to the details of the running of an enterprise. All his statements were a bit philosophical and holistic. He also tended to go off on a tangent sometimes. To give him a branding that he would be comfortable donning I recommended that he be positioned as a Visionary.
Now lets enter into the Drug Store zone, a company that doesn’t make much movement but has the potential to do much better is Rite Aid (NYSE: RAD). I don’t know if you have ever stepped into one of their stores but it pales in comparison to CVS Corp (NYSE: CVS). They have all of the components to actually make a run at CVS, Rite Aid has over 3,323 in over 27 states while CVS has over 5,471 in 37 states. The difference between Rite Aid and CVS beyond the earnings is the management team. The management at CVS understands their customer base under the direction of its CEO Tom Ryan, while Rite Aid is somewhat disconnected.
What rattling separated this hypnotist from the rest was his ability to make the volunteers do things without them even state aware of it. At the end of the objection hour of the volunteers had any tune that they had been hypnotized.