Photo retouching is the art of making beautiful pictures appear extra-ordinary. It is the technology which helps in hiding all the flaws of that model appearing in that particular photograph. Professional organizations who survive on the basis of print marketing, obviously cannot afford to present advertisements which are not flawless. They have to show the audience a good picture so that everybody gets attracted towards them. In order to do so they take the help of photo retouching. It is a very technical work which only be done by professionals in this field.
With his business in full gear, John decided to take the next step in advertising: vehicle wraps! John called us looking to wrap his Kia Soul and ended up with another big surprise to wrap! While in the process of working with our design team, John entered and won a contest that was run by Ford for small business owners. And the prize? John won a Ford Transit Connect Van! Not only did he wrap the Kia Soul, but Ford wrapped the Ford Transit Connect for him as well!
Before you upload each photo, think about the reasons people might buy that photo, and WHO might want to consider it. Would you photo appeal to designers, graphic artists, art directors, advertising agencies and others, or is it more along the line of “my mother loves it”? Stay clear of the latter. they will not be profitable, and selling digital photos is all about being profitable!
By the second half of 1997, Satyam’s media coverage had increased manifold. We made plenty of press releases and media would also call us for a quote for including in any IT related article.
Lets go South of the Border and head to Mexico with Grupo TMM SA (NYSE: TMM) , they are a Mexico based cargo and transport company. Now before you jump to conclusions let me map this scenario out to you. Their main business is transporting for clients throughout Mexico, whether it is trucking, railcar or container. Now the stock has a 52-week high of .70 and a 52-week low of .70 with an EPS of .67 and a P/E of almost 3. The industry average is a P/E of 11. Now the interest in little Grupo TMM is not high but institutions hold over 69% of the float and insiders and 5% holders hold over 45% of the outstanding stock.
What made their campaign so successful was that they took the initiative to understand their consumers. By doing so, they were able to strike a nerve which caused their consumers to feel some sort of connection with their product. They were able to form a relationship that provided the motivation they need to make their campaign convincing to the audience.
Advertising can be used over and over again in various places. Public relations, however, does not have any shelf life of which to speak of. Press releases, on the other hand, will only run one time.
I found the geography a little odd at times. Today’s deal of the day at Groupon is for a business clear across town. If you’ve ever driven in Miami, you know that it might as well be in another country.