Then you could proceed to tell them in the copy of your ad exactly why your client charges less. Do not be afraid to tell them your motivation and your reasons for having a lower price.
My conclusion is that a logo is much more valuable to a company than a standard illustration so the price should reflect the added value. Many professional graphic designers would be hard pressed to create a top-notch illustration for under 0 let alone a creative, well designed logo. So, beware of logos priced under 0, you may get what you pay for.
Let’s go South of the Border and head to Mexico with Grupo TMM SA (NYSE: TMM), they are a Mexico based cargo and transport company. Now before you jump to conclusions let me map this scenario out to you. Their main business is transporting for clients throughout Mexico, whether it is trucking, railcar or container. Now the stock has a 52-week high of .70 and a 52-week low of .70 with an EPS of .67 and a P/E of almost 3. The industry average is a P/E of 11. Now the interest in little Grupo TMM is not high but institutions hold over 69% of the float and insiders and 5% holders hold over 45% of the outstanding stock.
Set a specific time to cold call. I handle corporate accounts and advertising agencies back east (I’m in California) so one day a week (Tues-Thurs) I go directly to my office (at home) and spend 7am-8:45am (10-11:45am in the East) calling those clients. Then, I go and get ready for my day. About 10am I start in on phone calls in California.
It was a great feeling going through the process of an acquisition during that day. E&Y had done the valuation and were explaining the details.DSP Merrill Lynch was working out all the finer points of the M&A. I am not too sure how many communications professionals have gone through this kind of experience. The press conference was scheduled for 6.00 pm at the Oberoi Hotel. I went to the venue early. The conference hall was bursting at the seams with the media.
This point is really split. First, make headline copy interesting and second, make the body copy ultra-readable. Readability is imperative — people need to pick up the paper and quickly understand the material just by scanning. Making the reader squint, turn the paper sideways, or generally forcing them to think about the words will put them off quickly. Serif fonts are best for readability in the body. Keep the point size decent, around 11 or 12, with generous leading to help scanning without interference.
Logo Modifications – You could get charged for each time you want a change or modification to your logo. If a logo designer asks the right questions, does the research and stays in close communication with the client there should be no need for major changes during the creation of a logo design. Be a good communicator and explain to the logo designer exactly what you want your logo to be saying about your business. As a designer, you should get signed approval for each modification showing that the client agreed at the time.